Marketing Strategy Proposal Essay Example | Topics and Well Written Essays - 2000 words

Marketing Strategy Proposal - Essay ExampleMostly competency and weaknesses involves the evaluation of factors related to internal business capabilities, Opportunities and threats keenly deal with the external factors that somehow affect the business. Companies always design a strength assessment to invoice their competencies.Here, a business thoroughly evaluate its marketing and promotion objectives for it strength based on its internal capabilities (Lussier, 2012). To optimize the development occurring in the beverage market, Starbuck has failed to absolutely match its strength to the existing opportunities. With its reputation of producing high quality products, which attract potential nodes daily, the company has to effectively assign resources to exploit this business. Starbucks need to develop businesslike strategies that inform its potential client of its reputation for quality and its close proximity.Secondly, Starbucks should ensure it gives its best gross revenue repres entative the responsibility to sign up newly businesses it has created with its new customers. The company should intensively research on its new prospective customers preference (Levy & Weitz, 2007). This will help it appear as if there is a natural match with the new customers thus increasing their loyalty to the companys product. ... In a SWOT analysis, companies always assesses their internal weaknesses to identify what they are not able to do based on their existing abilities.Starbuck, in many countries has been facing market penetration challenges. This has solely been blamed on weaknesses of its gross gross sales approach. The company need to address this identified weakness by fixing or completely eliminating it. Though it cant completely eliminate its sales approach, the company can opt to train its sales personnel and allocate them some extra tools (Kotler & Lee, 2005). Secondly, to overcome this marketing problem, Starbucks need to invest in customer relationship mana gement softwares, and then ensure it avails them to its sales personnel. This will encourage the sales people to use the vital available customer information for their sales call. The company should also consider offering training to its sales personnel on the use of CRM applications as this will help them strengthen their sales approach. legion(predicate) of coffee lovers customers are with time becoming more environmental conscious with their purchasing habits (Ottman, 2011). This is a commodious opportunity for Starbucks to come up with a all-inclusive promotional plan to markets the green initiatives of this company. With such a marketing initiatives Starbucks will perfectly find a favorable placement in the market. Starbucks faces a great market threat from its competitors. To address this threat from SWOT analysis, the company can opt to strengthen itself to meet these prevailing threats (Kotler & Lee, 2005). With its much resource focused to imperious its home market, Sta rbucks will be stretched to meet the low cost competition from its oversea markets. So, to